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‘MotorMania’ is a new leisure attraction
concept. Inspired by the client’s
stunning classic and vintage car collection, we worked with
their team to create a high octane
day-out destination providing interactive driving games, the
country’s
largest permanently installed Scalextric track, and a radio-controlled
monster truck rally pit.
The development aims to bring more visitors to the site, widening
its attraction particularly for the partners and children of
core shoppers. Banner displays reinforce the thematic and period
context of the cars, while
dramatic lighting, large format video, graphite coloured walls
and metallic finishes add to the dynamism of the space. |
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