The Buchanan Galleries store represents an earlier generation
concept for Jane Norman. Our client's priority was to keep
the look relevant in this ever-changing market, without the
need for constant re-investment.
Our approach was to highlight key ranges using interchangeable
sculptural displays and backdrops. Contrasting colours and
fluid lines form the basis of the design – with the
colour palette able to undergo easy transformation to suit
seasonal merchandising. Subtle halo-lit rafts and displays
are combined with the impactful use of spotlighting to form
a flexible, manageable retail environment.
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